LinkedIn Post — 2026-10-19 (topic: stocking advice for distributors/dealers)
Dealers ask me every autumn: what should I stock for the chess season? My answer is always the same — 70% workhorses, 30% special pieces.
The workhorses are club sets: plastic Staunton, 95mm king, weighted and felted, a vinyl board, a bag that survives the trunk of a car. These are what schools, clubs and tournament shops reorder year after year, and they are where your margin is most predictable.
The 30% is where you differentiate: one wooden set with character, one large display board, one premium clock. One good story per shelf beats ten look-alike boxes.
And the rule that never changes: order early. A 1,000-set run takes roughly a month from mould to container. Order when you see the calendar, not when the shelf is empty.
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